If you have a small business, it can be difficult to compete with the “big boys”; after all, they can usually offer a greater selection than you can, or they can offer a better price, more locations, more manpower, and they usually have more money to spend on advertising. But if you own a small business, you have one thing to offer that the big corporations can never hope to match: quality, personal customer service. Try as the “big boys” might, they can never ensure that every one of their employees will be the face of the business the company wants them to be. But with a smaller operation, you can give your customers a personal touch that can turn them into repeat customers.
For any business, repeat customers are their most valuable asset, as 80% of the profits for any business comes from 20% of that business’s customers. Many small businesses think that product or storefront or advertising are more important than customers, and it is because of this that they fail. After all, you do not need a ton of “ad money” in order to turn your customers into advertisements themselves.
Word of mouth advertising is the best form of advertising there is, and not only that, but it costs you no money at all! As a small business owner, the thing you have to remember is that every one of your customers has a voice, and these voices can help you or hurt you. If you are treating your customers with an unusual amount of attention, respect, and care, these customers are likely to come back to you, and are likely to tell their friends to come to you. But if you treat your customers as though they are nothing to you but a way to make money, they will find a new place to shop, and they will tell their friends to stay away from you.
Great customer service is the biggest advantage you have over the big businesses if you are a small business owner; and the best part is, great customer service is quite easy to achieve; all you truly have to do is give the customers your full attention and treat them with respect!
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