The Importance Of Providing Great Customer Service

Author: William Siong  |  Category: Online & Offline Biz

If you have a small business, it can be difficult to compete with the “big boys”; after all, they can usually offer a greater selection than you can, or they can offer a better price, more locations, more manpower, and they usually have more money to spend on advertising. But if you own a small business, you have one thing to offer that the big corporations can never hope to match: quality, personal customer service. Try as the “big boys” might, they can never ensure that every one of their employees will be the face of the business the company wants them to be. But with a smaller operation, you can give your customers a personal touch that can turn them into repeat customers.

For any business, repeat customers are their most valuable asset, as 80% of the profits for any business comes from 20% of that business’s customers. Many small businesses think that product or storefront or advertising are more important than customers, and it is because of this that they fail. After all, you do not need a ton of “ad money” in order to turn your customers into advertisements themselves.

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Autoresponders and Squeeze Pages – Two Affiliate Site Marketing Tools You Can’t Live Without

Author: William Siong  |  Category: Online & Offline Biz

Want to get your slice of the pie?

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If you’re not using squeeze pages and autoresponders yet, you’ll be relieved to learn how these two tools can make your affiliate marketing efforts much more effective. The use of squeeze pages, especially when facilitated by an autoresponder, will make your efforts go much further. This strategy pays off when used for high paying conversion efforts. You’ll need to write up plenty of content to make this strategy work. Build a website that offers information about the topic of your choice. Eliminate the fluff, and instead give good information. However, you’ve got to save your gems – the stuff they are willing to pay for – for your offers.

Then obtain their contact information; this will allow you to market straight to the interested audience you’ve attracted. You can get this information by offering some free content (make it good or they won’t commit) and then asking them to register on your site (for free) to get more valuable information on your site. Read more…